We built TapSocial to be the kind of growth partner we’d want on our own team. More than an agency, we work with founders to build lasting growth.
TapSocial was built on a simple idea: Play Long-term Games with Long-term People.
We work with ambitious companies as an extension of their team, bringing the experience, judgment, and accountability we’d want if we were sitting on their side of the table.
Growth should feel predictable. Put a dollar in, understand what comes out. Know what’s working, what isn’t, and what we’re doing next. Sleep well knowing someone competent is watching, and that you’ll hear from us before you have to ask.
Our team brings deep expertise across technology, gaming, and digital marketing, with experienced specialists across media, creative, analytics, and operations. We understand the pace and ambiguity of growing companies because we’ve spent our careers building them.
TapSocial is led by Matt Lorenzen, an experienced technology executive, operator, and startup advisor. As an early member of Facebook’s Mobile App Install team, he helped build and scale the advertising products that powered Facebook’s transition from desktop to mobile. For over 20 years, Matt has been an active builder, investor, and advisor to technology companies from early-stage startups to global platforms.
Selected highlights from 20+ years working across global technology platforms, early-stage companies, and independent projects.
Founding Member
Project Neko was the founding team behind Facebook’s Mobile App Install product. As a founding member, worked with leading app developers from alpha through launch, shaping the product, developing new growth strategies, and turning what worked into repeatable playbooks. Mobile App Install became the dominant global platform for app acquisition.
Co-Founder / COO
Co-founded Thirdwave in 2022, building a blockchain data platform from the ground up. Raised $9M from leading venture investors, recruited a senior engineering team from top Valley companies, built a patented wallet intelligence technology indexing 1.1B+ wallets and billions of onchain transactions.
Founder / Growth Lead
Innovation Hub was a Facebook growth team built to identify what was working across the world’s top gaming advertisers and turn those insights into repeatable growth strategies. Founded and led teams in Singapore, Israel, Dublin, and the United States, scaling successful regional playbooks globally across Facebook’s top gaming advertisers and more than $1B in revenue.
Lead Investor / Advisor
RaveOS was an operating system for managing and monitoring GPU and ASIC mining at scale. As lead investor and advisor, helped drive growth through referral programs, strategic partnerships, and data-driven offers. The platform grew to 1M+ GPUs across 250K miners contributing roughly ~3% of the Ethereum network hashrate at its peak before the transition to Proof of Stake.
Growth Lead / Designer
Birthday Calendar was my first experience designing a viral product at global scale. Launched in the early days of the Facebook Platform in 2007, Birthday Calendar exploded in popularity from the simple intro question “Which of your Friends have Important Birthdays?” This straightforward social utility app reached 1 million users in its first 14 days and quickly grew to more than 8 million monthly active users.
Founder / Developer
Redio Live is a discovery layer for live music archives built to help listeners find their favorite live performances and experience them in their entirety without edits from original sources. Bob Weir from the Grateful Dead spoke of building a 300-year legacy for his music, carried forward by new musicians, new listeners, and new ways of hearing. Redio Live is one small contribution to the long strange trip ahead.
The principles that keep our decisions clear, our partnerships strong, and our work moving forward.
Own the problem, make the decision, and move the work forward.
Speed creates learning. Learning creates better decisions.
Client and team operate as one system with shared context and goals.
Protect signal, cut noise, and compound the decisions that perform.
The result belongs to the people who built it together.
Every engagement makes the next strategy sharper and more accountable.
TapSocial is built for experienced, curious people who take ownership, communicate clearly, and care about the quality of the work. We’re always interested in meeting specialists across media, creative, analytics, and operations who want to help ambitious companies grow.
Introduce Yourself
