Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared through the TapSocial website and services (collectively, "the Services"). TapSocial, operated by TAPSOCIAL LLC, provides advertising management, creative generation, and campaign optimization services. We process information on behalf of our clients to facilitate their use of our platform.

We may also collect personal information for our own business purposes, such as information that individuals submit to us directly through the TapSocial website and business contact details of potential clients who visit our website.

This Privacy Policy applies to:

• The tapsocial.com website and any other websites or online services controlled by us and which display this Privacy Policy, and
• Advertising and campaign management services that we provide to our clients through our platform and APIs.

We provide a supplementary notice for California residents and notice to European users below.

INFORMATION WE COLLECT

Information We Collect for TapSocial's Own Business Purposes

We may collect information about individuals who interact with TapSocial when using our Services, such as employees of our clients, job applicants, and other individuals.

Information collected when you visit our website includes:

• Contact details, such as your first and last name, email and mailing addresses, and phone number.
• Communications that we exchange with you, including when you contact us with questions, feedback, or otherwise.
• Marketing data, such as your preferences for receiving our marketing communications, and details about your engagement with them.
• Device data, such as the manufacturer and model, operating system, IP address, location data, and unique identifiers associated with the device you use to access the platform.

Cookies and similar technologies.

Our website may use the following technologies:

• Cookies, which are text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
• Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
• Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

Information We Collect From or On Behalf of Our Clients

We may collect information about end users from our clients or, at clients' requests, from their service providers and advertising platforms. Our clients determine the scope of the information transferred to us, and the information we receive may vary by client. Typically, we may collect advertising performance data, conversion events, and audience engagement metrics as needed to optimize campaign performance.

Information Collected via Advertising APIs

When managing advertising campaigns on behalf of clients, we interact with third-party advertising platforms (such as Meta/Facebook) via their APIs. Information collected through these integrations may include:

• Campaign performance metrics (impressions, clicks, conversions, spend)
• Conversion event data sent via server-side APIs (Conversions API) for attribution purposes
• Audience and targeting configuration data
• Ad creative metadata and performance data

This data is used solely for campaign management and optimization purposes on behalf of our clients. We do not sell this data or use it for purposes unrelated to the services we provide.

OUR USE OF PERSONAL INFORMATION

Our Use of Personal Information for TapSocial's Own Business Purposes

We use personal information for the following purposes or as otherwise described at the time of collection:

Services delivery, including to:

• Operate the Services and our business;
• Maintain and improve the Services and the Services' features;
• Create and maintain your account;
• Process your transactions;
• Communicate with you about the Services, including by sending announcements, updates, security alerts, and support and administrative messages; and
• Provide support for the Services, and respond to your requests, questions, and feedback.

Research and development. We may create and use de-identified information for our business purposes, including to analyze the effectiveness of our Services, to improve and add features to our Services, and to analyze the general behavior and characteristics of users of our Services. We may use this anonymous, aggregated, or de-identified data and share it with third parties for our lawful business purposes.

Compliance and protection. We may use personal information to:

• Protect our, your, or others' rights, privacy, safety, or property (including by making and defending legal claims);
• Audit our internal processes for compliance with legal and contractual requirements and internal policies;
• Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft; and
• Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

Marketing and advertising: We may send you marketing communications via email as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the "Opt out of marketing communications" section below.

Our Use of Personal Information on Behalf of our Clients

We use personal information we collect from or on behalf of our clients to provide services to our clients at their direction. We do not use this information for TapSocial's own purposes. Typically, we are directed or authorized to use personal information collected on behalf of the client to:

• Provide, operate, maintain, secure and improve our advertising platform;
• Manage and optimize advertising campaigns across platforms;
• Track and attribute conversions for campaign performance measurement;
• Generate and test ad creative variations; and
• Provide reporting and analytics to our clients.

PERSONAL INFORMATION SHARING

We may share personal information for the purposes set out in this Privacy Policy with:

• Clients. We may share performance data and campaign metrics with the client on whose behalf we collected the information.
• Service providers. Companies and individuals that provide services on our behalf or help us operate the Services or our business (such as hosting, analytics, customer support, email delivery, and advertising platform services).
• Advertising platforms. Third-party advertising platforms (such as Meta/Facebook, Google) as necessary to create, manage, and optimize advertising campaigns on behalf of our clients. Data shared with these platforms is subject to their respective privacy policies.
• Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
• Authorities and others. Law enforcement, government authorities, and private parties as we believe necessary to: (a) protect our, your, or others' rights, privacy, safety, or property; (b) enforce the terms and conditions that govern the Services; and (c) protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity.
• Business transferees. Acquirers and other relevant participants in business transactions involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, TapSocial or our affiliates.

PRIVACY CHOICES

• Access to information. To keep your information accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct information in our possession that you have previously submitted via the Service.
• Opt out of marketing communications. You may opt out of marketing-related communications by following the opt out or unsubscribe instructions contained in the marketing communication we send you.
• Online tracking opt out. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. You can also use privacy-focused browsers or plugins like Privacy Badger, Ghostery, or uBlock Origin.

Note that because these opt out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

Do Not Track. Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

HOW WE PROTECT INFORMATION

We maintain administrative, technical, and physical safeguards designed to protect the personal information we maintain against accidental, unlawful, or unauthorized access, disclosure, alteration, use, loss, or destruction. All API credentials and access tokens are stored encrypted and are never exposed in client-side code. However, we cannot guarantee that the safeguards we maintain will ensure the security of the personal information.

LINKS TO OTHER WEBSITES AND THIRD-PARTY CONTENT

The Services may contain links to websites and other online services operated by third parties. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.

PROCESSING PERSONAL INFORMATION IN THE US

We are headquartered in the United States. To provide our services and operate our website, it is necessary for us to process personal information in the United States. If we transfer personal information across borders such that we are required to apply appropriate safeguards to personal information under applicable data protection laws, we will do so. Please contact us for further information about any such transfers or the specific safeguards applied.

CHILDREN

Our website and services are not intended for use by children under 13 years of age. If we learn that we have collected personal information through our website or services from a child under 13 without the consent of the child's parent or guardian as required by law, we will delete it.

CHANGES TO OUR PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the website.

HOW TO CONTACT US

You may contact us with questions, comments, or complaints about this Privacy Policy by email at support@tapsocial.com.

NOTICE FOR CALIFORNIA RESIDENTS

The California Consumer Privacy Act of 2018 ("CCPA") requires us to provide this supplemental privacy notice to our consumers in California.

Please note that we do not sell personal information.

For the California residents to whom this CCPA notice applies, the CCPA grants the following rights:

• Information. This Privacy Policy explains how we use and share your personal information through the Services, during the past 12 months.
• Access. You can request a copy of the personal information that we maintain about you.
• Deletion. You can ask to delete the personal information that we maintain about you.

You are entitled to exercise the rights described above free from discrimination.

To request access to or deletion of personal information collected via the Services, please email us at support@tapsocial.com.

NOTICE TO EUROPEAN USERS

European data protection laws may give you certain rights regarding your personal information. If you are located in Europe, you may ask us to take the following actions in relation to your personal information that we hold:

• Access. Provide you with information about our processing of your personal information and give you access to your personal information.
• Correct. Update or correct inaccuracies in your personal information.
• Delete. Delete your personal information.
• Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.
• Restrict. Restrict the processing of your personal information.
• Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.

You may submit these requests by email to support@tapsocial.com. We may request specific information from you to help us confirm your identity and process your request.

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